So here is my initial writing submission for Central Saint Martins, I feel so lucky to have got this far at all, I'm now hoping and praying that the admissions team enjoy this piece as much as I enjoyed imagining it, writing it and tweaking it. Katie Grand is my fashion//journalistic//style idol so it only felt natural to base my piece on her all encompassing work. -- Keep your fingers crossed for me x
THE SUPER POWERS OF KATIE GRAND.
When cross sectioning one of fashion's greatest superpowers
- Katie Grand, it is clear that she is a force to be reckoned with. A giant of
contemporary fashion. An unstoppable element within the fashion industry, a
career spanning from triumphant editorials for the likes of LOVE, Interview and
POP to curating dramatic window displays for Louis Vuitton under Marc Jacob's
reign; there isn't much left to be captivated by Katie Grand's ebullient golden
grip.
As sagacious editor-in-chief at unparalleled LOVE magazine,
Grand is inspiring a new fashion demographic, transforming and refreshing
fashion's dialogue with the masses as she goes, with a little help from her
gang of gorgeous "pets"; Cara Delevingne, Edie Campbell, Georgia May
Jagger et al. Affirmed as an avid supporter of the ever controversial Miley
Cyrus, placing her at the helm of the playful, pastel splattered eleventh
issue. The morphed pop star is photographed by legend and frequent LOVE
collaborator David Sims, wearing nothing more than celestial nipple covers -
styled by none other than Ms Grand herself. The shoot speaks volumes for
Grand's talents, the way she demonstrates Cyrus' free spirited, rebellious
nature through the medium of an off-the-shoulder Vivienne Westwood t-shirt, the
just out of bed red crop and the raw features. So basic
yet it exudes such an attitude which without a doubt defines all that Miley
Cyrus stands for; rebellion and youthfulness. Which Grand herself possesses; a
certain exuberance and enthusiasm characterised by her distinguished and
immaculate fresh face and the impish gap tooth. With this in mind it is so easy
to identify resemblances between the two increasingly successful, powerful
women, both on the trail to an iconic status within contemporary fashion.
A real talent Grand holds is the ability to give any
magazine a status. A status that ultimately over-rides any previous colossus of
contemporary fashion. There is without a doubt a dedication to creating
publications renowned for their alternative and undeniably cool contents,
straying from the commercial and the mainstream, most importantly captivating
and inspiring a new generation. LOVE magazine is the perfect example of this,
its work is eclectic and fun loving, most recently posting a video archetypal
of LOVE, ("Groovy Edie" by Ruth Hogben) of alluring Edie Campbell
donning various brightly coloured wigs, dancing to disco anthems from through
the ages - all with a suitably lavish outfit to match (again styled by Grand).
Forever championing the more eccentric characters (see LOVE's website for
evidence); for instance showcasing an exclusive of quirky blogger Bip Ling's
debut single "Bipping" - featuring none other than a talking pug in a
bucket hat. Or the fact that Grand daringly chose a non-human celebrity to mark
the milestone of the publication's tenth issue, Minnie Mouse starring alongside
a coven of glorious models in custom mouse ears designed by the likes of Gucci
and Jake and Dinos Chapman for Vuitton, among others.
LOVE single-handedly entices a cult following, with its annual
advent. Grand certainly puts a radical spin on the traditional Christian
Christmas countdown, replacing religious icons with scantily clad nativity
scenes, featuring only the most angelic of models, with saucy creations being
transmitted from the LOVE office every day throughout December. Wrapping up
this year with a Christmas speech from the pinnacle of fashion monarchy (and
one of Grand's most prized collaborators), Miss Cara, a career which Grand has
assisted, encouraged and supported. As she has done for so many other
predominant names in fashion, working frequently with her habitual gang of
fashion virtuosos, naming Mert and Marcus, Solve Sundsbo and Tim Walker as part
of this illustrious body of special and inspirational work.
It is always increasingly difficult to tell where Katie
Grand's unpredictable and unyielding talents will lead her next, in a career of
such variety and success, as one of the founders of Dazed and Confused -
arguably one of the most iconic publications in British and fashion history
(and named one of the most powerful stylists in the world because of it). It
seems there is nothing to dispute the capacity of the ubiquitous Ms Grand. All
that is certain is that whatever it is that fashion's brightest super power unleashes
on the world next it will be lively, compelling and totally unique.
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